Vertical Search: Sidestep The Obvious

Vertical Search: Sidestep The Obvious

“…Hence the continued rise, in 2004, of the vertical search category. Examples? Sidestep, a travel search site that seems to be gaining traction of late. Why? The company’s core promise to consumers can be found on its site: “SideStep is a search engine – not an online travel agency. ” In other words, you can trust it, as it’s not trying to sell you anything. It’s focused entirely on its mission of finding the best travel deal, as opposed to selling you whatever inventory its partners might want to clear that day. “