Exceptional Eyetracking and Analysis

Wow!: Eyetrack III

http://www.poynterextra.org/eyetrack2004/main.htm

The Poynter Institute, a school for journalists, has just released the results of a comprehensive and fabulously documented eye tracking study. Very interesting information.

They analyzed their data internally, and with external analysis by Jared, Jakob, Rusty, Adrian Holovaty and Alan Jacobson.

They’ve made a lovely self-contained site with all the goodies which you can also download in it’s entirety in PDF.

There are many interesting findings, which did you find most enlightening?