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By category: Cool, Culture, Current Events, Publishing, Social Web, Yahoo!.
I wouldn’t have guessed it, and most wouldn’t by looking at the trends, but Bambi Francisco at MarketWatch reported a few minutes ago on comScore numbers showing that of the 7.1BB vidoes streamed by 106MM unique people
“Yahoo! [is] the No. 2 most popular video site as measured by video streams. Yahoo ranks No. 1 as measured by unique streamers (similar to unique visitors), but barely beats out MySpace. YouTube ranks No. 3, having generated 649 million video streams in July. … MySpace’s figures do not include YouTube videos viewed on MySpace. The views are only of the site’s own videos viewed either on their property or embedded across the Web on blogs or on distribution partners. So, YouTube’s 649 million video streams count the videos viewed on YouTube as well as blogs that might have embedded a YouTube video.”
Yahoo also has the second-highest streams per streamer at 39.
YouTube streamed 79.9% of Yahoo!’s count, while Google came in 8th with just 7.4% of Yahoo!’s streams (and only 7.9 steams/streamer).
I have no problem admitting that I’ve watched tons of YouTube videos, and, while a much smaller number, I’ve watched many more on Google than Yahoo. I’ve never watched a MySpace video. YouTube’s player Just Works, and that makes all the difference. No matter what happens in the industry shakeout, I am personally grateful to them for making video a reality online.
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Nicholas C. Zakas September 26th, 2006 - 8:05 pm
I wonder if the MySpace ranking is for intentional video watching or unintentional. I’ve been to more than enough pages that have videos embedded within them (or music playing in the background, or animated GIFs that are tiled behind the text, etc.).