A video called “Web 2.0 … The Machine is Us/ing Us” is an engaging and enjoyable 4.5 minute non-verbal documentary taking us from ‘pencil’ to ‘Web 2.0′. It adds context to the advances that got us here, and suggests what might yet be in store. At about 03:40, highlights from an August 2005 Wired article, “We Are the Web,” are used to suggest that we are “teaching the machine.” I’m afraid that that notion is still inadequately understood and appreciated.
Perhaps the so-called “social web” isn’t about connecting people (not about helping people socialize), but about information conservation: If a person chooses to do something — no matter how small — it’s inherently interesting, precious, and valuable. We’ve barely started to figure out what to do with this second-generation information. Where we have it’s been exciting, useful, and successful: Flickr’s Interestingness and Clusters, the notion of “watching” on Upcoming, the newer “people who looked at this ultimately bought that” in Amazon, and of course Google’s PageRank. The idea isn’t new, but it’s still under appreciated.
Here’s the paragraph from Wired that surrounds the words used in the video:
And who will write the software that makes this contraption useful and productive? We will. In fact, we’re already doing it, each of us, every day. When we post and then tag pictures on the community photo album Flickr, we are teaching the Machine to give names to images. The thickening links between caption and picture form a neural net that can learn. Think of the 100 billion times per day humans click on a Web page as a way of teaching the Machine what we think is important. Each time we forge a link between words, we teach it an idea. Wikipedia encourages its citizen authors to link each fact in an article to a reference citation. Over time, a Wikipedia article becomes totally underlined in blue as ideas are cross-referenced. That massive cross-referencing is how brains think and remember. It is how neural nets answer questions. It is how our global skin of neurons will adapt autonomously and acquire a higher level of knowledge.
Here’s the video, which was created by Michael Wesch, Assistant Professor of Cultural Anthropology at Kansas State University: