Carbon Neutral Purple

I know there’s a bit of a backlash against Green because its so trendy lately, but I can easily put that aside and be happy that things are changing. That takes on special meaning today because I just saw that Yahoo! is quickly following promises with real action, and making what seem to be excellent, well-researched green choices.

When Yahoo! committed to going carbon neutral in April, we knew it would be a global initiative. … After much due diligence, Yahoo! has decided to offset its 250 thousand metric ton carbon footprint from 2006 through hydropower in rural Brazil and wind turbines in India. We’ve partnered with EcoSecurities and CantorCO2e, who helped us source, vet, and execute these projects.

(Some are still skeptical about carbon offsets, but I see any step as a great early step.)