"Control" or "Why is interactive design different from print design?" (Khoi Vinh presentation)

The Web is not Print. I’ve said it a million times.

But it took the master, Khoi Vinh, to express why. He doesn’t have all the answers yet, but he states the problem space more clearly than I’ve heard elsewhere. And that’s half the battle.

Here is his presentation posted on Slideshare. If you’re involved in web design or web development, do yourself a favor and click through it. It’s called "Control".

He is, of course, a great storyteller, so while I’ll post a few quotes here you’re much better off reading his slides directly.

If narrative is the guiding principle of traditional design, then control is its most important tool. But the guiding principle of interactive media is not narrative — it’s behavior. Designing for behavior means transferring some measure of control from author to user.

What are we designing? Digital media is as different from print as a speech is different from a conversation. They’re both exchanges of information between people. But one is a controlled environment and the other is uncontrolled. In fact, what we’re talking about here is the difference between documents and conversations. Digital media looks like writing, but it’s actually conversation. This push and pull is essential to media evolution. Documents and conversations are not mutually exclusive. They are inherently dependent upon one another.