Slides: Professional Frontend Engineering

Update: Audio for this presentation is now available (mp3) from the conference’s site.

This year, my third presenting at @media in London (2006, 2007), Patrick offered me the morning plenary slot. I used the time to talk about a topic of great interest to me: Professional Frontend Engineering.

Over the last three or four years the role of Frontend Engineering has become more important, more respected, more challenging, and more in-demand than ever before, and so I wanted to put a stake in the ground clarifying what we do, how we do it, and why it’s so important to raise it to a professional level. I had four goals:

  • Put a stake in the ground.
  • Reiterate our values.
  • Advocate the discipline.
  • Nurture a healthy Web.

The goals were threaded throughout the four sections of the talk:

  • Historical Perspective
  • Our Beliefs & Principles
  • Knowledge Areas & Best Practices
  • Why It All Matters

The talk is embedded below (or download: keynote, pdf, quicktime).

I think this topic is critical to the advancement of the Internet. I’ll be writing more about this in these pages in the coming weeks and months, but for now enjoy the slides. And please share your thoughts and feedback in the comments.