Yahoo! Opens Search and Supports Developers

Marshall over at Read Write Web has a great review up posted covering the exciting news that Yahoo! has opened up our search index and engine. I’ll point you to his coverage, and pull out my favorite gems.

Update: Vik Singh had the idea for BOSS, and posted Yahoo! Boss – An Insider’s View. It’s money line is this, and describes the big idea succinctly: “I think users should be confident that if they searched in a search box on any page in the whole wide web that they’ll get results that are just as good as Yahoo/Google and only better.”

First, here’s what happened tonight:

Yahoo! Search BOSS

Yahoo! is taking a bold step tonight: opening up its index and search engine to any outside developers who want to incorporate Yahoo! Search’s content and functionality into search engines on their own sites. The company that sees just over 20% of the searches performed each day believes that the new program, called BOSS (Build Your Own Search Service), could create a cadre of small search engines that in aggregate will outstrip their own market share and leave Google with less than 50% of the search market.

Might this impact things? He thinks so:

In both cases, Yahoo! BOSS is intended to level the playing field and blow the Big 3 wide open. We agree that it’s very exciting to imagine thousands of new Yahoo! powered niche search engines proliferating. Could Yahoo! plus the respective strengths and communities of all these new players challenge Google? We think they could.

And that part that was music to my ears (emphasis mine):

It is clear, though, that BOSS falls well within the companies overall technical strategy of openness. When it comes to web standards, openness and support for the ecosystem of innovation – there may be no other major vendor online that is as strong as Yahoo! is today. These are times of openness, where some believe that no single vendor’s technology and genius alone can match the creativity of an empowered open market of developers. Yahoo! is positioning itself as leaders of this movement.

Marshall, thanks for the great writeup. Yahoo!, thanks for making me proud.