In early February Todd Sampson wrote that The API is the Product. I think he’s right on. Behind the exciting buzz of sites and services that make getting bits of info online easy are some very cool APIs that let anybody and everybody create entirely new ways to input or output that same data. (The apparently trend to smaller pieces of data is interesting too, and part of the ease.)
Here are a few of those sites: FireEagle for location data (a single geocode), TripIt for travel data, Delicious for links data (a single URL+ tags), ThingFo for experience data (in 30 chars), Twitter for vitality data (140 chars).
These APIs make possible an undeniable wave of creative hacks within the small orbit of any of the services even individually. This growth testify to the mass variety of niche needs and personal priorities. It seems the ocean of data is really a petri dish.
When these hacks cross-pollenate — when the ins and outs of the data sets start sharing and talking with each other — things get even more interesting.
Those that dismiss mashups as simply “things on a map,” “widgets on a blog,” or “applications on facebook” don’t see the full power. I don’t claim to either, but important coolness seems inevitable when data becomes small and abundant while APIs become prolific and potent. More small pieces fit together more ways.