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	<title>Nate Koechley &#187; Info Mgmt</title>
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	<link>http://nate.koechley.com/blog</link>
	<description>Web professional with deep frontend engineering expertise skilled in user experience design and product strategy. Successful team leader, manager, and executive. Sought-after speaker, writer, and trainer.</description>
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		<title>A Step Toward Internet Sales Tax?</title>
		<link>http://nate.koechley.com/blog/2010/04/19/the-beginning-on-internet-sales-tax/</link>
		<comments>http://nate.koechley.com/blog/2010/04/19/the-beginning-on-internet-sales-tax/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 00:23:55 +0000</pubDate>
		<dc:creator>Nate Koechley</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Current Events]]></category>
		<category><![CDATA[Info Mgmt]]></category>

		<guid isPermaLink="false">http://nate.koechley.com/blog/?p=579</guid>
		<description><![CDATA[Will be interesting to see how this case shakes out: 
Amazon.com filed a lawsuit on Monday to fend off a sweeping demand from North Carolina&#8217;s tax collectors: detailed records including names and addresses of customers and information about exactly what they had purchased.
via Amazon fights demand for customer records &#124; CNET News.

It seems that Amazon&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p>Will be interesting to see how this case shakes out: </p>
<blockquote><p>Amazon.com filed a lawsuit on Monday to fend off a sweeping demand from North Carolina&#8217;s tax collectors: detailed records including names and addresses of customers and information about exactly what they had purchased.</p>
<p>via <a href='http://news.cnet.com/8301-13578_3-20002870-38.html'>Amazon fights demand for customer records | CNET News</a>.</p>
</blockquote>
<p>It seems that Amazon&#8217;s case is somewhat unique because the purchase of books carries certain court-protected privacy protections. Of course, they sell more than books. Regardless, it&#8217;s hard to see how the &#8220;no-sales-tax-online&#8221; situation can be maintained forever. I&#8217;m not fundamentally opposed to paying taxes, but I don&#8217;t want a pure, complete, and identifiably record of my purchased passed along to the government. I&#8217;m curious what compromise arises over the coming years (decades?).</p>
<p>Update: Thanks to Patricia Clausnitzer from <a href="http://pc.de/">PC</a> for translating this blog post into <a href="http://pc.de/pages/krok-da-padatkovyh-іnternet-plac">Belorussian</a>.</p>
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		<title>Receipts via Email from Wells Fargo ATMs</title>
		<link>http://nate.koechley.com/blog/2010/04/17/receipts-via-email-from-wells-fargo-atms/</link>
		<comments>http://nate.koechley.com/blog/2010/04/17/receipts-via-email-from-wells-fargo-atms/#comments</comments>
		<pubDate>Sat, 17 Apr 2010 15:54:24 +0000</pubDate>
		<dc:creator>Nate Koechley</dc:creator>
				<category><![CDATA[Cool]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[Info Mgmt]]></category>
		<category><![CDATA[San Francisco]]></category>

		<guid isPermaLink="false">http://nate.koechley.com/blog/?p=566</guid>
		<description><![CDATA[A couple months ago, Wells Fargo ATMs added the ability to have a receipt emailed to you instead of printed out on the spot. The present a menu screen where you can choose to view the receipt on the screen, print it out, send it to your Wells inbox, or have it emailed to your [...]]]></description>
			<content:encoded><![CDATA[<p>A couple months ago, Wells Fargo ATMs added the ability to have a receipt emailed to you instead of printed out on the spot. The present a menu screen where you can choose to view the receipt on the screen, print it out, send it to your Wells inbox, or have it emailed to your personally email address on record. </p>
<p>I get an outsized amount of enjoyment from this simple little feature. Part of me wonders why it hasn&#8217;t been such before &#8212; it&#8217;s so simple! Another part of me enjoys the physical convenience &#8212; no paper, no trash. And part of me gets a silly little feeling of cleverness &#8212; that we /are/ actually living in the future.</p>
<p>In general I hate Wells Fargo because they continually charge me extra hidden fees and make me jump through silly hoops repeatedly even though I&#8217;m a long time customer holding, I believe, nine different accounts with them (our TIC/condo group in part of that).</p>
<div class="image inlay-right"><img src="http://imgs.sfgate.com/blogs/images/sfgate/techchron/2010/02/18/wellsatm300x225.bmp"/></div>
<p>But while the bank may such (don&#8217;t they all?), their ATMs are cool. (For those interested in UX and Interface design, Pentagram studios did the redesign and <a href="http://physicalinterface.com/view/that-design-is-money"><em>Physical Interface</em> has the story / case study</a>.) In addition to the emailed receipts, I like that
<ul>
<li>the screen options are personalized with your most common transactions (how much to withdraw; from which account; receipt preference);</li>
<li>you can deposit checks without an envelope, and print a receipt with a scanned image of the check;</li>
<li>and that you can buy postage stamps.</li>
</ul>
<p>Anyways, I write this because I&#8217;m up early on a Saturday morning waiting on a phone call to come in. Uggh. Scanning Techmeme while I wait and <a href="http://www.techmeme.com/100417/p4#a100417p4">this post</a> reminded me about the WF feature and that many other hadn&#8217;t seen it (apparently only testing in Northern California and Colorado)&#8230;. So there you go&#8230;back to my coffee&#8230;</p>
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		<title>Songbird Public Beta (0.7)</title>
		<link>http://nate.koechley.com/blog/2008/08/21/songbird-public-beta-07/</link>
		<comments>http://nate.koechley.com/blog/2008/08/21/songbird-public-beta-07/#comments</comments>
		<pubDate>Thu, 21 Aug 2008 19:08:06 +0000</pubDate>
		<dc:creator>Nate Koechley</dc:creator>
				<category><![CDATA[Browsers]]></category>
		<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[Info Mgmt]]></category>
		<category><![CDATA[Social Web]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[firefox]]></category>
		<category><![CDATA[itunes]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[release]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[songbird]]></category>

		<guid isPermaLink="false">http://nate.koechley.com/blog/?p=501</guid>
		<description><![CDATA[Congrats to my buddies (yo Koshi!) over at Songbird for reaching another big milestone: public beta.
Songbird is a media player like iTunes. Except that it&#8217;s build on top of the awesome Mozilla Firefox foundation. And like Firefox, it has an extensive array of extensions, themes, and assorted addons. Earlier versions haven&#8217;t supplanted iTunes for me, [...]]]></description>
			<content:encoded><![CDATA[<p>Congrats to my buddies (yo Koshi!) over at Songbird for reaching another big milestone: public beta.</p>
<p>Songbird is a media player like iTunes. Except that it&#8217;s build on top of the awesome Mozilla Firefox foundation. And like Firefox, it has an extensive array of extensions, themes, and assorted addons. Earlier versions haven&#8217;t supplanted iTunes for me, but it&#8217;s looking like this version may well do that.</p>
<p>I had some trouble imagining what type of addons would make sense, but in this release we&#8217;re beginning to see. An early favorite for me is the ticketing integration:</p>
<p><img src="http://nate.koechley.com/screencaps/Songbird_Blog_%C2%BB_Play_music._Play_the_Web.-20080821-120321.png" alt="Songbird%20Blog%20%C2%BB%20Play%20music.%20Play%20the%20Web."/></p>
<p>You can <a href="http://blog.songbirdnest.com/2008/08/20/songbird-beta-is-released/">read all about the release</a> on their blog, <a href="http://getsongbird.com/">download it here</a>, and see a screenshot below:</p>
<p><img src="http://nate.koechley.com/screencaps/Songbird-20080821-115530.png" alt="Songbird"/></p>
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		<title>Twitter Faster than Reality</title>
		<link>http://nate.koechley.com/blog/2008/07/29/twitter-faster-than-reality/</link>
		<comments>http://nate.koechley.com/blog/2008/07/29/twitter-faster-than-reality/#comments</comments>
		<pubDate>Wed, 30 Jul 2008 01:56:02 +0000</pubDate>
		<dc:creator>Nate Koechley</dc:creator>
				<category><![CDATA[Amusing]]></category>
		<category><![CDATA[Current Events]]></category>
		<category><![CDATA[Hmmm...]]></category>
		<category><![CDATA[Info Mgmt]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[Social Web]]></category>
		<category><![CDATA[earthquake]]></category>
		<category><![CDATA[msm]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://nate.koechley.com/blog/?p=500</guid>
		<description><![CDATA[LA shook at 11:42:15 today according to the official record from the U.S. Geological Survey. But according to [a report of] Twitter activity today (by the tweetip site) it happened 43 seconds earlier at 11:41:32 (adjusted for time zone). 

(graphic snagged from tweetip site)
That Twitter routinely breaks news fastest is often discussed, notably in the [...]]]></description>
			<content:encoded><![CDATA[<p>LA shook at 11:42:15 today according to <a href="http://pasadena.wr.usgs.gov/shake/ca/STORE/X14383980/ciim_display.html">the official record</a> from the U.S. Geological Survey. But according to [a report of] Twitter activity today (<a href="http://tweetip.tumblr.com/post/43980447/earthquake-s-california-timeline-listing-of-1st">by the tweetip site</a>) it happened 43 seconds earlier at 11:41:32 (adjusted for time zone). </p>
<p><a href="http://tweetip.tumblr.com/post/43980447/earthquake-s-california-timeline-listing-of-1st"><img src="http://nate.koechley.com/screencaps/tweetip-20080729-182303.png" alt="tweetip"/></a></p>
<p>(graphic snagged from tweetip site)</p>
<p>That Twitter routinely breaks news fastest is often <a href="http://venturebeat.com/2008/05/12/twitter-is-first-on-the-scene-for-a-major-earthquake-but-who-cares-about-that-is-it-mainstream-yet/">discussed</a>, notably in the wake of the May quake in China. </p>
<p>Today the AP&#8217;s wire posted news of the earthquake 9 minutes after it happened. 9 minutes is fast. Negative :43 is amazing.</p>
<p>(Yeah, yeah. I know. It&#8217;s explainable as an accounting error in twitter&#8217;s api or tweetip&#8217;s processing. But the point remains that twitter is always on the scene.)</p>
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		<title>Yahoo! Opens Search and Supports Developers</title>
		<link>http://nate.koechley.com/blog/2008/07/09/yahoo-search-boss/</link>
		<comments>http://nate.koechley.com/blog/2008/07/09/yahoo-search-boss/#comments</comments>
		<pubDate>Thu, 10 Jul 2008 06:45:21 +0000</pubDate>
		<dc:creator>Nate Koechley</dc:creator>
				<category><![CDATA[Cool]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Engineering]]></category>
		<category><![CDATA[Info Mgmt]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Social Web]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Web Services]]></category>
		<category><![CDATA[Yahoo!]]></category>
		<category><![CDATA[boss]]></category>
		<category><![CDATA[openness]]></category>
		<category><![CDATA[yahoo search boss]]></category>
		<category><![CDATA[ydn]]></category>

		<guid isPermaLink="false">http://nate.koechley.com/blog/?p=497</guid>
		<description><![CDATA[Marshall over at Read Write Web has a great review up posted covering the exciting news that Yahoo! has opened up our search index and engine. I&#8217;ll point you to his coverage, and pull out my favorite gems. 
Update: Vik Singh had the idea for BOSS, and posted Yahoo! Boss &#8211; An Insider&#8217;s View. It&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p>Marshall over at Read Write Web has a great review up posted covering the exciting news that Yahoo! has opened up our search index and engine. I&#8217;ll point you to <a href="http://www.readwriteweb.com/archives/yahoo_opens_its_search_engine.php">his coverage</a>, and pull out my favorite gems. </p>
<p><ins>Update: Vik Singh had the idea for BOSS, and posted <a href="http://zooie.wordpress.com/2008/07/10/yahoo-boss-an-insider-view/">Yahoo! Boss &#8211; An Insider&#8217;s View</a>. It&#8217;s money line is this, and describes the big idea succinctly: &#8220;I think users should be confident that if they searched in a search box on any page in the whole wide web that they’ll get results that are just as good as Yahoo/Google and only better.&#8221;</ins></p>
<p>First, here&#8217;s what happened tonight:</p>
<p><img src="http://nate.koechley.com/screencaps/Yahoo%21_Search_BOSS_-_YDN-20080709-234211.png" alt="Yahoo! Search BOSS"/></p>
<blockquote><p>Yahoo! is taking a bold step tonight: opening up its index and search engine to any outside developers who want to incorporate Yahoo! Search&#8217;s content and functionality into search engines on their own sites. The company that sees just over 20% of the searches performed each day believes that the new program, called BOSS (Build Your Own Search Service), could create a cadre of small search engines that in aggregate will outstrip their own market share and leave Google with less than 50% of the search market.</p></blockquote>
<p>Might this impact things? He thinks so:</p>
<blockquote><p>In both cases, Yahoo! BOSS is intended to level the playing field and blow the Big 3 wide open. We agree that it&#8217;s very exciting to imagine thousands of new Yahoo! powered niche search engines proliferating. Could Yahoo! plus the respective strengths and communities of all these new players challenge Google? We think they could.</p></blockquote>
<p>And that part that was music to my ears (emphasis mine):</p>
<blockquote><p>It is clear, though, that BOSS falls well within the companies overall technical strategy of openness. <strong>When it comes to web standards, openness and support for the ecosystem of innovation &#8211; there may be no other major vendor online that is as strong as Yahoo! is today.</strong> These are times of openness, where some believe that no single vendor&#8217;s technology and genius alone can match the creativity of an empowered open market of developers. Yahoo! is positioning itself as leaders of this movement.</p></blockquote>
<p>Marshall, thanks for the great writeup. Yahoo!, thanks for making me proud.</p>
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		<title>Twitter and Summize. No worries.</title>
		<link>http://nate.koechley.com/blog/2008/07/07/twitter-and-summize-no-worries/</link>
		<comments>http://nate.koechley.com/blog/2008/07/07/twitter-and-summize-no-worries/#comments</comments>
		<pubDate>Tue, 08 Jul 2008 06:49:24 +0000</pubDate>
		<dc:creator>Nate Koechley</dc:creator>
				<category><![CDATA[Current Events]]></category>
		<category><![CDATA[Engineering]]></category>
		<category><![CDATA[Info Mgmt]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Social Web]]></category>
		<category><![CDATA[architecure]]></category>
		<category><![CDATA[merger]]></category>
		<category><![CDATA[rumor]]></category>
		<category><![CDATA[summize]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://nate.koechley.com/blog/?p=495</guid>
		<description><![CDATA[There are rumors that Summize has been acquired by Twitter.  It has people chattering. 
Some worry that the acquisition will hurt the effort to make Twitter scale. It can&#8217;t and won&#8217;t. 
I believe Twitter&#8217;s engineering team is headed up a mountain (they need to switch architectures at a low level), but that they finally [...]]]></description>
			<content:encoded><![CDATA[<p>There are <a href="http://www.readwriteweb.com/archives/summize_likely_acquired_by_twi.php">rumors that Summize has been acquired by Twitter</a>.  It has people chattering. </p>
<p>Some worry that the acquisition will hurt the effort to make Twitter scale. It can&#8217;t and won&#8217;t. </p>
<p>I believe Twitter&#8217;s engineering team is headed up a mountain (they need to switch architectures at a low level), but that they finally know which mountain. True, it&#8217;s a tall mountain not quickly climbed. But they finally know their problems and have people in place. Better days ahead.</p>
<p>Others worry that Twitter&#8217;s scaling ills will infect Summize. I don&#8217;t think that&#8217;s possible because they are distinctly different engineering problems. Summize is &#8220;fresh search,&#8221; an understood and known problem that Summize apparently designed for from the beginning. Twitter, in contrast, evolved a product into a service that no longer matches their architectural model. It didn&#8217;t start out as (and therefore wasn&#8217;t built to be) a massive-to-massive (when each massively is unique, personal, exponentially expanding) real-time messaging protocol. I believe architectures exist for that problem space, but unfortunately that&#8217;s not how Twitter was initially built. </p>
<p>Put briefly, Twitter&#8217;s already on the path to health and Summize is immune from Twitter&#8217;s disease, so it should all work out fine. </p>
<p>While they are different systems, they may be complimentary. Jettisoning Twitter&#8217;s track and reply functionality to Summize&#8217;s infrastructure may offer Twitter engineers the headroom they need to roll updates into Twitter&#8217;s codebase with a bit of a cushion.</p>
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		<title>More small pieces fit together more ways</title>
		<link>http://nate.koechley.com/blog/2008/03/25/more-small-pieces-fit-together-more-ways/</link>
		<comments>http://nate.koechley.com/blog/2008/03/25/more-small-pieces-fit-together-more-ways/#comments</comments>
		<pubDate>Wed, 26 Mar 2008 03:35:00 +0000</pubDate>
		<dc:creator>Nate Koechley</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Engineering]]></category>
		<category><![CDATA[Front End Engineering]]></category>
		<category><![CDATA[Info Mgmt]]></category>
		<category><![CDATA[Social Web]]></category>
		<category><![CDATA[attention]]></category>

		<guid isPermaLink="false">http://nate.koechley.com/blog/2008/03/25/more-small-pieces-fit-together-more-ways/</guid>
		<description><![CDATA[In early February Todd Sampson wrote that The API is the Product. I think he&#8217;s right on. Behind the exciting buzz of sites and services that make getting bits of info online easy are some very cool APIs that let anybody and everybody create entirely new ways to input or output that same data. (The [...]]]></description>
			<content:encoded><![CDATA[<p>In early February Todd Sampson wrote that <a href="http://www.toddsampson.com/2008/02/04/the-api-is-the-product/">The API is the Product</a>. I think he&#8217;s right on. Behind the exciting buzz of sites and services that make getting bits of info online easy are some very cool APIs that let anybody and everybody create entirely new ways to input or output that same data. (The apparently trend to smaller pieces of data is interesting too, and part of the ease.) </p>
<p>Here are a few of those sites: <a href="http://fireeagle.yahoo.com">FireEagle</a> for location data (a single geocode), <a href="http://tripit.com">TripIt</a> for travel data, <a href="http://del.icio.us">Delicious</a> for links data (a single URL+ tags), <a href="http://thingfo.com">ThingFo</a> for experience data (in 30 chars), <a href="http://twitter.com">Twitter</a> for vitality data (140 chars).</p>
<p>These APIs make possible an undeniable wave of creative hacks within the small orbit of any of the services even individually. This growth testify to the mass variety of niche needs and personal priorities. <strong>It seems the <a href="http://nate.koechley.com/blog/2008/03/18/data-ocean-vs-document-lake/">ocean of data</a> is really a petri dish</strong>.</p>
<p>When these hacks cross-pollenate &#8212; when the ins and outs of the data sets start sharing and talking with each other &#8212; things get even more interesting.</p>
<p>Those that dismiss mashups as simply &#8220;things on a map,&#8221; &#8220;widgets on a blog,&#8221; or &#8220;applications on facebook&#8221; don&#8217;t see the full power. I don&#8217;t claim to either, but important coolness seems inevitable when data becomes small and abundant while APIs become prolific and potent. <strong>More small pieces fit together more ways</strong>. </p>
<p>(Perhaps this is a small part of why <a href="http://www.crockford.com/">Douglas Crockford</a> <a href="http://blog.programmableweb.com/2007/10/01/douglas-crockford-on-the-mashup-problem/">says</a> that &#8220;Mashups are the most interesting innovation in software development in decades.&#8221;)</p>
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		<title>Gotta Agree</title>
		<link>http://nate.koechley.com/blog/2008/03/21/apple-auto-update/</link>
		<comments>http://nate.koechley.com/blog/2008/03/21/apple-auto-update/#comments</comments>
		<pubDate>Sat, 22 Mar 2008 03:15:36 +0000</pubDate>
		<dc:creator>Nate Koechley</dc:creator>
				<category><![CDATA[Browsers]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Front End Engineering]]></category>
		<category><![CDATA[Info Mgmt]]></category>

		<guid isPermaLink="false">http://nate.koechley.com/blog/2008/03/21/apple-auto-update/</guid>
		<description><![CDATA[Installing software people didn&#8217;t request erodes trust. It&#8217;s especially repugnant when it hitches a ride with a security or version update. Marshall Kirkpatrick&#8217;s right: downloading software has to be opt-in, not opt-out.
As technologists, we want up to date users. Beyond the real user-safety issues, it frustratingly holds us back. The oldest browser is the lowest [...]]]></description>
			<content:encoded><![CDATA[<p>Installing software people didn&#8217;t request erodes trust. It&#8217;s especially repugnant when it hitches a ride with a security or version update. Marshall Kirkpatrick&#8217;s <a href="http://www.readwriteweb.com/archives/safari_on_windows_scam.php">right</a>: downloading software has to be opt-in, not opt-out.</p>
<p>As technologists, we want up to date users. Beyond the real user-safety issues, it frustratingly holds us back. The oldest browser is the lowest common denominator and holds us all back. But sneaking new software into the sacred realm of auto-updating flows is unwise. We cannot take advantage of users at the exact moment we want them to trust us blindly and reflexively.</p>
<p>Multiple Apple products are within arm&#8217;s reach. My first technology experience several decades ago was on an Apple product. Love &#8216;em, but they should know better.</p>
<p>I&#8217;m glad John <a href="http://john.jubjubs.net/2008/03/21/apple-software-update/">wrote his post</a>.</p>
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		<title>Foreward to O&#8217;Reilly&#8217;s High Performance Web Sites Book by Steve Souders</title>
		<link>http://nate.koechley.com/blog/2008/03/19/foreward-to-oreillys-high-performance-web-sites-book-by-steve-souders/</link>
		<comments>http://nate.koechley.com/blog/2008/03/19/foreward-to-oreillys-high-performance-web-sites-book-by-steve-souders/#comments</comments>
		<pubDate>Thu, 20 Mar 2008 07:58:10 +0000</pubDate>
		<dc:creator>Nate Koechley</dc:creator>
				<category><![CDATA[Info Mgmt]]></category>
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		<category><![CDATA[References]]></category>
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		<description><![CDATA[Steve Souders wrote High Performance Web Sites: Essential Knowledge for Front-End Engineers last year for O&#8217;Reilly. He generously invited me to write the foreward. 
The book was published about six months ago, but in writing the my last blog post (on the 20 new rules just released) I noticed that I didn&#8217;t have an easily-accessible [...]]]></description>
			<content:encoded><![CDATA[<p>Steve Souders wrote <a href="http://www.amazon.com/High-Performance-Web-Sites-Essential/dp/0596529309/">High Performance Web Sites: Essential Knowledge for Front-End Engineers</a> last year for O&#8217;Reilly. He generously invited me to write the foreward. </p>
<p>The book was published about six months ago, but in writing the my last blog post (on <a href="http://nate.koechley.com/blog/2008/03/19/the-34-blade-razor-from-yahoo/">the 20 new rules just released</a>) I noticed that I didn&#8217;t have an easily-accessible copy of my contribution. So, please forgive me for pasting it here for future reference.</p>
<div style="float:left;margin:0 15px 15px 0;width:240px;"><a href="http://www.flickr.com/photos/natekoechley/2347387610/" title="Book Cover: High Performance Web Sites by natekoechley, on Flickr"><img src="http://farm4.static.flickr.com/3088/2347387610_920c7f77fd_m.jpg" width="240" height="240" alt="Book Cover: High Performance Web Sites" /></a></div>
<blockquote>
<h3>Foreword</h3>
<p>You&#8217;re lucky to be holding this book. More importantly, your web site&#8217;s users are lucky. Implement even a few of the 14 techniques Steve shares in this groundbreaking book and your site will be faster immediately. Your users will thank you.</p>
<p>Here is why it matters. As a frontend engineer, you hold a tremendous amount of power and responsibility. You&#8217;re the users&#8217; last line of defense. The decisions you make directly shape their experience. I believe our number one job is to take care of them and to give them what they want—quickly. This book is a toolbox to create happy users (and bosses, too). Best of all, once you put these techniques in place—in most cases, a one-time tweak—you&#8217;ll be reaping the rewards far into the future.</p>
<p>This book will change your approach to performance optimization. When Steve began researching performance for our Platform Engineering group at Yahoo!, I believed performance was mainly a backend issue. But he showed that frontend issues account for 80% of total time. I thought frontend performance was about optimizing images and keeping CSS and JavaScript external, but the 176 pages and 14 rules you&#8217;re holding in your hand right now are proof that it&#8217;s much more.</p>
<p>I&#8217;ve applied his findings to several sites. Watching already-fast sites render nearly twice as quickly is tremendous. His methodology is sound, his data valid and extensive, and his findings compelling and impactful.</p>
<p>The discipline of frontend engineering is still young, but the book in your hands is an important step in the maturation of our craft. Together we&#8217;ll raise expectations about the Web by creating better and faster (and therefore more enjoyable) interfaces and experiences.</p>
<p>Cheers to faster surfing!</p>
<p>–Nate Koechley</p>
<p>Senior Frontend Engineer<br />
Yahoo! User Interface (YUI) Team,<br />
Platform Engineering, Yahoo! Inc.</p>
<p>San Francisco, August, 2007
</p></blockquote>
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		<title>Data Ocean vs Document Lake</title>
		<link>http://nate.koechley.com/blog/2008/03/18/data-ocean-vs-document-lake/</link>
		<comments>http://nate.koechley.com/blog/2008/03/18/data-ocean-vs-document-lake/#comments</comments>
		<pubDate>Wed, 19 Mar 2008 01:15:29 +0000</pubDate>
		<dc:creator>Nate Koechley</dc:creator>
				<category><![CDATA[Design]]></category>
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		<description><![CDATA[Friend and Yahoo! Developer Network (YDN) Director Matt McAlister has a good post today on Creating leverage at the data layer. 
Matt cites Tim Berners-Lee from a recent interview saying that the future of the web is one where we and our agents &#8220;can access all the data&#8221; via a &#8220;much more seamless and much [...]]]></description>
			<content:encoded><![CDATA[<p>Friend and <a href="http://developer.yahoo.com/">Yahoo! Developer Network (YDN)</a> Director <a href="http://www.mattmcalister.com/blog/">Matt McAlister</a> has a good post today on <a href="http://www.mattmcalister.com/blog/2008/03/18/223/creating-leverage-at-the-data-layer/">Creating leverage at the data layer</a>. </p>
<p>Matt cites Tim Berners-Lee from a recent interview saying that the future of the web is one where we and our agents &#8220;can access all the data&#8221; via a &#8220;much more seamless and much more powerful&#8221; interface and experience made possible &#8220;because [of] integration.&#8221; </p>
<p>That&#8217;s different than how it&#8217;s been. Documents are a subset of Data. The Web has been a lake of Documents. It is becoming an ocean of Data. </p>
<p>We&#8217;ve surfed the lake of documents with a web browser. But a web browser is not always the right tool for the ocean of data. One of many examples is that many people consumer Twitter via a desktop client like twitterific or twhirl. In fact only 45% of recent messages (of people I follow) were posted via the web interface. It&#8217;s not a stretch to conclude that a majority of twitter users have determined that there is a better way to interact with twitter&#8217;s data than with a web browser. (If not the stats, then certainly the trend.)</p>
<p>I see that as evidence that A) some new interfaces are required for some new types of data; and that B) the web has interesting data to consume outside of a browser.</p>
<p>In the same vein, Matt writes that &#8220;Social networks are a good user interface for distributed data, much like web browsers became a good interface for distributed documents.&#8221; He&#8217;s right: social networks are a great way to consume the so-called vitality stream. </p>
<p>Moving on he writes that the markets and technologies supporting this new world &#8220;are still in very early stages.&#8221; His notion that &#8220;there’s lots of room for someone to create an open advertising marketplace for information, a marketplace where access to data can be obtained in exchange for ad inventory, for example&#8221; is important.</p>
<p>There&#8217;s more good stuff in his post, but I gotta get back to my other work. I didn&#8217;t even mean to write this much about it &#8212; so i&#8217;ll stop now and let you <a href="http://www.mattmcalister.com/blog/2008/03/18/223/creating-leverage-at-the-data-layer/">head over there if you want</a> &#8211; but I&#8217;ve got a bit more that I&#8217;m mulling that I&#8217;ll try follow up with.</p>
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